The PGA concept development

As Senior Copywriter at AKQA working on the PGA pitch, I was responsible for coming up with 15 digital experience and mobile app ideas, and proofreading the entire deck. 8 of those ideas made it into the final pitch presentation deck and I also wrote copy for 20 of the creative and technology section slides.

I was responsible for:

Copy Direction
Digital Experience Ideation
Mobile App Ideation
Content Strategy
Copywriting
Copyediting
Proofreading
Quality Assurance
Research