Moda Health x Trailblazers x Damian Lillard TV spots
As the Creative Director, Copywriter for MODE 3, working on the 2024 Moda Assist Program commercial, I worked directly with the CMO and Creative Director at Moda Health. I was responsible for coming up with the concepts, scripts and storyboards for this years :30-second and :15-second TV spots.
The :30-second spot was also nominated for a 2025 Regional Emmy in the Public Service Announcement - Single Spot or Campaign Category.
I was responsible for:
Copy Direction Story Ideation Script writing Copywriting Copy Editing Proofreading Storyboard Quality Assurance Research
2024 Moda Assist Program TV commercials (featuring Moda Health and Chauncey Billups).
Insight: When you help design and build a playground around a set of thoughtful, inclusive values (and the people in it) your experience in life gets so much better.
Point of View: MODA Health and the Portland TrailBlazers should work together to create more awareness of the Moda Assist Program, and tell a more compelling, inclusive and motivational story about play. What it really means to all kids, their lives and the belief that playgrounds are for everyone.
Big idea: When everyone works together, we can all experience better.
Experience Better Campaign (featuring Moda Health and Damian Lillard).
Insight: When you build a relationship with a place (and the people in it) your experience in life gets so much better. MODA Health and Damian should work together to tell a more compelling story about what it means to have people in your community who actually care, by offering guidance and expertise.
Point of view: MODA Health and Damian should work together to tell a more compelling story about what it means to have people in your community who actually care, by offering guidance and expertise. More positive human connection makes the whole experience much better.
Big idea: More positive human connection makes the whole experience much better.
As the Creative Director, Copywriter for MODE 3, working on the 2023 Experience Better Campaign, I worked directly with the CMO and Creative Director at Moda Health. I was responsible for coming up with the concepts, scripts and storyboards for this years :30-second and :15-second TV spots.
